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<span style="color: #000000;">RSS’s offers proprietary and unique business programs for retailing furniture and bedding at aggressive prices to the public. Our dealers don’t need prior furniture or mattress experience to be successful. Through an extremely innovative and highly-proprietary marketing, merchandising, and selling system, our dealers can drive qualified buyers as opposed to shoppers directly to their unique clearance center locations and websites.</span>

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<h4>Locations: Image Is Everything</h4>
Although we are a retailer, our unique clearance center and retail locations are usually found in warehouses and lower cost commercial retail districts rather than high-rent retail outlets like our competitors. Not only does this keep costs down, it also helps create a “wholesale” atmosphere for our full furniture and bedding businesses that today’s cost-conscious consumers are looking for.

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<h4>Advertising: Keep It Simple</h4>
With our proprietary systems we keep advertising simple, effective, and cost efficient. Thus, we make sure our dealers don’t waste money on intangible marketing strategies that don’t get results. Instead, we have fine-tuned a diversified marketing plan that maximizes the power of direct response. The result is a measurable advertising strategy, using various media and advertising platforms, which show you exactly where your marketing dollars are having the biggest impact.

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<h4>Sales: Low Overhead, High Profit</h4>
RSS dealers do not rely on walk-in traffic as much as traditional retailers. We are an appointment-only and specialty marketing business. Most customers are pre-qualified as buyers before they are granted an appointment to view merchandise. Our dealers do not have to cold-call or solicit by phone. This means they have the freedom to better set their own schedule like almost no other business model in the marketplace.

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<h4>Products: In Demand</h4>
Our private label furniture and mattress line, Royal Heritage Home Furnishings and our main stream manufacturer brands are attractive to today’s cost-conscious consumer. From mattresses and specialty bedding to bedroom furniture, formal and casual dining furniture, and living room furniture—our merchandising strategy, product design, and product selection is focused on creating the right inventory mix to provide our dealers with the best opportunity to maximize sales and profitability. Additionally, RSS’s appointment-only distribution channel helps create an atmosphere of exclusivity to the already-established, value-driven brands

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